Emily Ratajkowski has set pulses racing with a brand new Instagram selfie, and it is surprisingly not due to her bikini-clad physique.
The 26-year-old mannequin, who has turn out to be the brand new face of hair firm Kerastase, shocked in a close-up selfie that showcased her new tousled coiffure.
Ratajkowski, who’s famend for her easy, glossy locks, regarded a far cry from her normal self as she labored the brand new curly coiffure, which was created with Kerastase merchandise.
Taking pictures the digicam her well-known doe-eyed expression with very minimal make-up, the topless star captioned the shot: “Messy and glossy hair ✨ by @kerastase_official #aurabotanica#kerastase #kerastaseclub #sponsored.”
A few of her 16.5 million followers went wild over the image, with one individual commenting: “You’re so lovely,” as one other put: “Woooow gorgeous.”
A 3rd added: “Such a wonderful younger girl.”
Ratajkowski initially acquired criticism on changing into the face of the hair model attributable to her announcement on Instagram.
Earlier than enhancing the put up, she stated: “Hair is a basic a part of magnificence, femininity, and identification. So excited to announce that I’m the brand new face of @kerastase_official ! Welcome good hair days! Shot by @inezandvinoodh ✨ #Kerastase #KerastaseClub #sponsored.”
Some followers had been upset by the mannequin’s assertion, with one individual telling her: “Hair would not equal femininity or magnificence. What u simply stated is extremely silly.”
Whereas another person stated: “take activist out of your bio”.
The London-born mannequin is the most recent ambassador for Kerastase, along with her first marketing campaign being shot by vogue photograph legends Inez and Vinoodh.
In behind-the-scenes footage, she is heard saying: “It is wonderful how your temper modifications when your hair does, and these merchandise make it simpler.”
Ratajowski, who is not any stranger to sending out combined messages about feminism, stated in an interview with Elle concerning the marketing campaign: “What was nice about this Kérastase marketing campaign is that they employed me for me.
“They’d executed their analysis. They know who I’m. That is what they wished to come back by way of within the marketing campaign. They weren’t simply hiring a mannequin due to a superficial picture.”
“They actually like capturing what makes somebody particular person or a bit of bit odd. They will take a reasonably lady and discover what makes her distinctive. I positively really feel like that is what they present in me,” she continued.